Fashion Business Management program gives students a deeper understanding of the business of fashion and what it takes to create successful fashion products. The philosophy of the Fashion Business Management course revolves around 3 pillars: Discovery, Experimentation & Self-affirmation. The program will turn students into masters in fashion management, giving them the tools and capabilities to turn ideas into products and designs into consumable fashion. They will learn to combine creativity with market analysis and business strategy. Students learn buying and merchandising practices, conceptualizing, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies. Right from its creation to the activities implemented behind selling it, the clothes that we wear affect the society and environment tremendously.
A Fashion Business Management course is apt for students aspiring to obtain knowledge of the fashion industry and develop necessary skills required for establishing a fashion business. The program encapsulates business and marketing aspects of the ever-evolving fashion industry. The Fashion Business Management Program is aimed at educating students about product development, sourcing, merchandising, product planning and the overall aspects of marketing in relation to the fashion industry. The module is aimed at providing the students with advanced management techniques and business understanding, coupled with intensive industry exposure and insights into market research.
