Fashion, by definition, is evolutionary in nature. As we strive to recover from the dire repercussion of the pandemic, the cloud of environmental crisis grows darker every passing second. And, this is what is bringing a massive wave of shift in the fashion industry for the good. So, if you are pursuing a career in the realm of fashion or plan to join the best fashion design schools, these are the trends that will be shaping the future of fashion.
The fashion industry generates 10% of all the carbon emissions emitted by humanity and happens to be the biggest consumer of water, only second to the farming and agricultural industry. 85% of textiles end up in landfills.
As activists take to the road and social media to spread the word of awareness, globally acclaimed designers like Stella McCartney, Eileen Fisher, and brands like Rag and Bone are taking the path of sustainability. They are making fashion cruelty-free, recyclable and organic.
The majority of modern consumers are making a shift towards the smarter choice of sustainable fashion which is expected to result in a colossal growth at the rate of 9.1% CAGR.
As we bask in the glory of Web 2.0, the fashion industry is also adopting and adapting new-age technology to stay ahead in the race. In the past, consumer choice and purchases were dictated by the tastes of major designers. The consumer had to buy what brands had on offer. Today, the tables have turned as data analysis is enabling smarter brands to cater to the exact needs of the market. Whether it’s the smallest designing element like pockets in women’s apparel or the creation of eco-friendly leather, brands are hearing and implementing exactly what clients demand through the use of modern technology.
Brands are also harnessing the power of predictive models and machine learning for accurate trend forecasting that takes minutes to generate.
“Beauty is pain”. NO. NOT in 2020. Designers are focusing on innovating and reinventing fashion pieces that are as functional as they are fashionable. Utilitarian fashion was the rage on the runway with versatile neutral palettes, uber-comfortable outfits, UV protection fabric, and performance wear elements incorporated into everyday fashion.
Every day the news reveals the growing concerns for workers. Especially, with the pandemic ravaging the Indian demography, people are taking the conditions of workers and laborers more than ever. This is expected to set a precedent for ethical fashion and fair trade shortly. The global fashion industry is incomplete without the contributions of South Asian countries like India, Pakistan, and Bangladesh. Unfortunately, the fashion industry is shrouded in thick blankets of capitalism and has been successful at promulgating what we call “modern slavery”